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How Vlasic became America’s favorite pickle is truly an American success story. It’s the story of how a Polish immigrant family, a great idea, a big taste, and a funny stork won their way into the hearts – and stomachs – of generations of hungry consumers. Frank Vlasic moved to America in 1912 to build a better life for his family. Problem was, he made cheese, not pickles, so the success part of the story took a while. After saving every dime from his $2 a day car foundry job, Frank established a creamery business in Detroit. He eventually turned it over to his son, Joe. Fortunately, Joe expanded the family milk and cheese business into selling Polish pickles spiced with garlic and dill. But, during World War II, his supply of pickles dried up, so Joe started testing a new idea: selling Polish pickles in glass jars. Smart move. Joe couldn’t keep up with demand…and the Vlasic Pickle brand was born! Vlasic offers over 100 flavors and sizes of pickles, peppers and relish. You’ve got 10,000 cute little taste buds and we want to satisfy them all.Classic dill taste
Big crunch since 1942
Kosher
Always crunchy and delicious
Bring on the Bite



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